Yellow Bourbon Coffee Roasters Announced as Official Sponsor of George Fox Cycling Solutions

GFCS, YBCR and KLM logos

George Fox Cycling Solutions (GFCS) is proud to announce a new partnership with Yellow Bourbon Coffee Roasters, who join as an official team sponsor for the upcoming season, in addition to our already established partnerships with Impsport and KLM taxis.

This exciting collaboration brings together two performance-driven brands with a shared commitment to quality, consistency, and community. Based on a passion for excellence, both GFCS and Yellow Bourbon Coffee Roasters understand that success—whether in sport or coffee—comes from attention to detail, expert craftsmanship, and a relentless pursuit of improvement.

GFCS, led by performance coach and rider George Fox, has built a strong reputation within the UK time trial and cycling community for delivering structured coaching programmes that produce real results. With athletes targeting personal bests, national competitions, and age-group success, the addition of Yellow Bourbon Coffee Roasters as a sponsor marks a significant step forward in supporting riders both on and off the bike.

George Fox, Founder of GFCS, said:

"We’re delighted to welcome Yellow Bourbon Coffee Roasters on board as a sponsor. Their focus on quality and performance aligns perfectly with what we do at GFCS. This partnership is about more than just support—it’s about building something together and giving our riders the best possible environment to succeed."

Yellow Bourbon Coffee Roasters added:

"We’re excited to partner with George Fox Cycling Solutions. There’s a natural connection between speciality coffee and endurance sport—both require precision, discipline, and passion. We’re looking forward to supporting the team and being part of their journey this season."

The partnership will be visible across GFCS team kit, social media channels, and at events throughout the year!